Guides to private-market investing: structures, eligibility, costs and risks.
| Guide | What it covers |
|---|---|
| Pre-IPO Investing: The Complete Guide | How private-company investing actually works, who can do it, and what it costs. |
| Accredited Investor Requirements | Who qualifies as an accredited investor, and what it unlocks. |
| How to Become an Accredited Investor | The income and net-worth tests, verification, and the alternatives if you do not qualify. |
| How to Invest in Startups | Every route into private companies, from crowdfunding to secondaries. |
| What Is an SPV? | Special purpose vehicles explained: structure, fees, and what you actually own. |
| What Is an AIF? | Alternative Investment Funds and where they fit in private markets. |
| Best Alternative Investments | How pre-IPO compares to the rest of the alternatives universe. |
| Private Secondary Market Explained | How shares change hands before an IPO, and who sets the price. |
| How to Buy Private Company Stock | The mechanics, from finding a seller to settlement. |
| Risks of Pre-IPO Investing | Illiquidity, dilution, information asymmetry, and total loss - read this first. |
| Pre-IPO vs IPO | What changes at listing, and why the pre-IPO entry isn't automatically better. |
| How to Sell Unlisted Shares | Exit routes for private shares you already hold. |
| Tax on Unlisted Shares | How gains on private shares are typically treated. |
| Capital Gains on Unlisted Shares | Holding periods, rates, and the paperwork. |
| Lock-Up Periods Explained | Why you can't sell right after an IPO, and how long you wait. |
| ESOP Guide | Employee stock options: vesting, exercise, and the cash problem. |
| Demat for Unlisted Shares | How private shares are held and transferred in dematerialised form. |
| Pre-IPO Due Diligence Checklist | The 20 questions to ask before wiring money into a private deal. |
| LRS Explained | The Liberalised Remittance Scheme and cross-border private investing. |
| Cap Table & Dilution Explained | How ownership gets split, and how your stake shrinks. |
| 409A Valuation Explained | What a 409A is, and why it differs from the price you'd pay. |
| Glossary of Pre-IPO Terms | Every term you'll meet in a private-market deal, defined plainly. |
Where to start with pre-IPO investing
If you are new to this, read pre-IPO investing first, then the risks, then the eligibility rules. Those three tell you whether this asset class is available to you and whether it should be.
The four things that decide your outcome
Across every guide in this section, the same four variables recur, because they are what actually determine whether a private-market allocation works.
- Eligibility. Whether you can legally access a structure at all. This eliminates more options than price does and should be settled first.
- Structure. What you legally receive - the share, a unit in a vehicle, or shares of a fund. It governs your rights, your fees and your exit.
- Total cost across the hold. Placement fee, annual management charge, carry, administration, and the spread between secondary price and last primary round.
- Time. How long the capital is committed, and whether you can genuinely tolerate that. Everything else is downstream of this one.
Notice what is absent from that list: which company you pick. Company selection matters, but it matters less than most investors assume relative to these four, and it is the only one they usually research.
Reading order if you are starting from zero
Each guide answers one question and links outward rather than repeating context. They are written for someone about to make a decision, so costs are quantified, eligibility gates are named explicitly, and risks appear before conclusions.
Where a figure changes frequently - minimums, fees, valuations - we mark it for verification rather than publishing a number that will be stale within weeks. A visible gap is more useful than false precision, particularly in a market where the stale number is often the one that persuades someone to act.
We also state plainly when the honest answer is that no good route exists for a particular investor. That conclusion appears in several of these guides, and it is the part that separates independent research from content funded by the providers being described.
Reading order if you are starting from zero
These guides are written to stand alone, but if you are new to the asset class there is an order that saves time by eliminating options early rather than late.
Start with pre-IPO investing for how the market works mechanically - why there is no continuous price, who the participants are, and what intermediation exists. Then read the risks, because if illiquidity and total-loss potential are unacceptable to you, nothing further is relevant and you have saved yourself considerable research.
Next establish whether you can participate at all: accredited investor requirements covers the tests, and how to become an accredited investor covers what to do if you do not currently qualify. Only then look at structures - what is an SPV and the private secondary market explain the two most common wrappers.
Finally, how to buy private company stock and due diligence cover execution: finding a route, checking the provider, and the questions to ask before money moves. Read in that order, most people conclude the asset class is not for them - which is a successful outcome, reached cheaply.
Common misconceptions these guides correct
Five beliefs come up repeatedly and each one is wrong in a way that costs money.
- \"Pre-IPO means guaranteed upside at listing.\" It does not. Companies list below what late secondary buyers paid, and lock-ups mean the price you receive is not the opening print.
- "The headline valuation is the price." It is not. It reflects preferred shares from a past round; you are usually buying common on the secondary market at a negotiated spread.
- "I own a piece of the company." Often you own a unit in a vehicle that owns shares. Different rights, extra fees, different exit.
- "I can sell if I need to." Usually you cannot. Transfers need issuer approval and buyers are scarce at any price.
- "More conviction justifies a bigger position." Outcome dispersion here is extreme; sizing should reflect the possibility of total loss, not the strength of your view.
Every guide in this section is written to address at least one of these directly, because correcting them at the point of entry is worth more than any amount of company analysis afterwards.
After you have read these
The guides explain the concepts; the rest of the site implements them. Once you know which structure fits, the fund directory lists every provider we track grouped by vehicle type, and the comparison table puts them side by side on eligibility, minimums and cost.
If you want to skip to a shortlist, the get matched form takes four data points and returns the providers that can actually serve you - free, and honest when the answer is none of them.
Risk disclosure
Pre-IPO and private securities are illiquid and speculative. You may lose the entire amount invested. There is no guarantee of an IPO or any other exit, valuations are indicative rather than transactable marks, and future rounds can dilute or reprice your stake. This page is general information, not advice about your circumstances.
About the author
Ben Sim
Founder and head of research at PreIpoFunds. Writes about private-market access, fund structures, and how retail and accredited investors actually reach pre-IPO companies. Full profile and methodology →
Sources & further reading
Figures marked with a dotted underline are indicative and must be verified against the provider's own disclosures before you act on them.